Whatever your reason for blogging there must be a spark in your content. Without this quality people find it hard to place you in their minds as to who you are and what you stand for.
On this blog my primary aim is to make the WordPress platform and other related technologies accessible to every-day people in a way that is empowering. Everything is defined by that singular aim.
Every successful blogger has this same focused quality to their intentions and their actions.
(This article is an excerpt from The Blogger’s Guide to Winning with WordPress)
Finding your Blogging Mojo
This is the most important part of creating a blog because it sets the tone for the whole game.
You can have a dodgy-looking site with ads all over the place and still generate a huge following just by having lots of mojo.
The truth is, people who focus too much on the trimmings are overcompensation. They agonize over the colors and getting that all-important logo just right, and none of it matters as much as mojo.
So what is mojo?
- It’s a strong personality.
- It’s commitment to your ideas.
- It’s a sense of being OK with who you are.
It’s what everyone wants: To be loved for who they are. For who you are.
There’s another side to it, too.
We can all tell when someone is putting on a mask in order to be liked and admired. They change their story regularly to gain popularity or attention, and it makes people feel uneasy.
Being a great blogger is about having a story to tell and being in love with something so much that all other concerns and ideals are secondary.
There can be only one.
Great blogging, then, is about being cool.
It’s not about having no concern for what people think of you, but rather, holding your unique way of seeing things to be more powerful than the need for attention.
It’s risky, but the payoff is that people end up loving you for it.
But not everybody. Some will hate you for the way you go about things.
I’m not advocating being controversial for the sake if it, but if you’re not at least prepared to be that, then I would recommend backing away from the computer or tablet right now, making a nice stiff drink for yourself and reading one of the Twilight books.
For those of you still with us…
Let’s reflect for a moment on one of the most incredible musicians that has ever existed:
If ever there was a person who did not give a shit what other people thought about him, it’s Bob.
Whether you’re a fan or not, a glimpse of his career will show you exactly what I mean.
When he shifted to electric guitar music for example, after being one of the defining folk musicians of the 60s, people whined and whinged about how he had betrayed them and their generation.
He didn’t care.
It was about the music. It was about the story. It was about the words.
“You can please some people some of the time, but you can’t please all the people all of the time.”
Bob Dylan, Talkin World War III Blues
The idea that you can please all people is a big fat lie. Buying into the idea can affect how we feel about ourselves and the content we create.
Here are some of the things that people pleasers do:
- Second guess themselves at every turn.
- Second guess other people and their intentions.
- Cry when people don’t ‘like’ what they write.
- Change what they would do naturally to please everybody.
Now, if you find yourself thinking, “I’ve done that”, don’t feel bad, just acknowledge that you have this human tendency and move on to accepting a very simple truth:
If you sell to everybody, you sell to no-one.
By the way, you are selling something, even if your blog is just a personal one. You’re selling your way of seeing the world.
Whenever you water down your way of seeing things in order to please or not offend, you’re taking a little of what makes you special and sacrificing it.
“If any person in the whole world has a problem with this blog post then please fax 1800-BLOW-ME.” (post – Half the moon is gone)
Eden Riley – Winner Best Australian Blog 2012
That’s the ticket.
Be unapologetic about who you are and what is important to you.
What does Mojo mean for brands?
If the primary aim of your blog is to promote a business or brand, your Mojo comes from your USP or Unique Sales Proposition. This is a single statement that clearly articulates the self-serving benefit to your customer.
A brand that understands this deeply cannot help but push it out in a way that helps engage their fans.
This brings with it a need to project the appropriate tone, however within that they should still be passionately committed to their message and the authenticity of their story.
Whether your blog is for personal or business, your Mojo is easy to find.
You just have to tap into the passions and experience you already have, and then have the courage to put your way of seeing out there.
How could you be more committed to your story and tell it with more conviction?