If you’ve been thinking of starting, or reviving a blog (with WordPress of course) but don’t know where to start, you’re in the right place.
There’s one main reason why most blogs fail. And it comes down to the thinking of the person or organization starting it.
But first, here are some things that are NOT the issue.
They may be a factor but they are not the central reason that a blog or new business website will fail.
It surely plays a role in how people perceive your site, but it doesn’t pull the strings of success or failure.
A small number people really listening is far more useful than a thousand people checking their phones.
Getting the latest widget or cool thing on your site is not going to make up for the mismatch between your focus and the needs of your audience.
So now that I have named a few things that are not the problem, here is my take on what really decides your failure or success as a blogger or business owner.
The No 1 Blogging Mistake You Can’t Afford To Make
Being too general and failing to focus on your specific area of interest and passion.
You’re trying to be all things to all people.
You’re being too broad in your focus in an attempt to get more viewers or readers.
Why is this a problem?
You simply cannot write or create content with any confidence when you are off your area of specialty.
So what’s the solution?
Be as specific and laser focused in your attention as you possibly can.
If you are into Soccer for people in wheelchairs then you write only about that and explore every detail of that issue. DON’T broaden your focus to include the elderly or the every day soccer lover.
Why is this effective?
When someone who loves Soccer and lives their life in a wheelchair comes across your blog it will literally scream out to them:
“This is for you!”
But, if you water it down and try to include more people who do not fit into that specific demographic, neither of those camps are satisfied and they will click away, never to return.
And more crucially you as a publisher will find yourself in writer’s block hell wondering what to write about or what to publish.
Whereas if you publish what you already love doing then the information comes easily.
And you will find your readers will be instantly engaged in what you are saying.
So if you really want to supercharge your blog or website and want to avoid this common problem, make absolutely certain that you target the focus of your site to specifically address people who you can reliably satisfy.
You do not need to be constantly living outside your area of specialty, in order to be liked and approved of.Effective marketing is as much about who you exclude as who you include. Click To Tweet
This is a sure-fire path to failure and will cause your project to stall in the doldrums of uncertainty while you toil over how to make it all work.
It never will.
No matter how many redesigns and cool toys (like sliders) you use none of it will help.
Take a step back and NARROW the focus of your blog only on things that you have passion and direct expertise in.
Start from a position of acknowledging your own unique story, personal experience and expertise and let that determine the focus of your blog or website. Only then can you move on to enjoying your blogging experience and connecting with a small (but growing) audience of people who will appreciate your content.
And that momentum will drive you ever forward.
Happy blogging! 🙂
What do you think? In what areas are you needing to focus your attention?