Instagram is massive and only getting bigger. The demographic is also super diverse and it’s very likely your audience is on the platform. If you want a more detailed look at how hashtags work on Instagram check out this excellent article.
6 Instagram Hashtag Secrets To Grow Your Following
Use these tips to increase the effect of posting on Instagram.
1. Put your hashtags in your first comment
Instagram still registers it in the search response but it makes your captions cleaner.
2. Use the maximum of 30 hashtags each time you post
This maximises the number of people that will see your post and potentially follow you and engage with your content. You can use this excellent tool to find and create the top30 best hashtags for your posts.
3. Use different hashtags that are relevant to your post
A variety of different hashtags means a range of different people will see your content. This means more followers from a variety of different interests.
4. Follow trending hashtags
If you catch an Instagram trend at the right time and post content that is relevant you can accumulate a lot of followers very quickly.
How to find trending hashtags? On desktop, click the Explore icon.
On the Instagram app click on the search icon, or you can use a tool like Brand24 to follow specific hashtags that are part of your niche. If you scroll down on the Analysis page you can see 100 trending and relevant hashtags.
5. Post more often
This allows you to use more hashtags and increases your reach as long as you vary the content and make it either entertaining, visually appealing or valuable to your audience. Be sure to space out the posting though to grab people at different times of the day.
6. Use hashtags people use for ideas
It may not be in the trending section but there are some hashtags that your audience will use to get ideas or to feed their specific interests. For example, some women follow the #eyeliner hashtags for ideas on how to use makeup. Guys might follow #bikeriding. What you want to do is get inside the head of your target audience and do some research.
These 6 secret tips should help you grown your Instagram following and help bring more targeted traffic to your business or blog.
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