Creating a website, you’re responsible for a lot of things. Your job is to look after the details and create systems that make the website work for both the public and the user.
I’ve been guilty of many of the points listed here and I’ll probably continue to struggle with many of them.
NOTE: People often confuse web development with webmastering. The former involves creating the website, the latter, updating plugins and themes, SEO and external concerns like Webmaster Tools in Google.
Learn more about what webmasters do right here.
Top 10 ways web developers let down their customers
1. Failing to be clear about expectations
This includes the cost and a realistic time frame for completion but also a clear idea of what is expected from the customer.
2. Using the wrong platform
I’m biased obviously, but there’s a reason why WordPress accounts for 20% of all new websites created. It’s flexible, comes with amazing themes and can be made to do just about anything thanks to the incredible developer community.
3. Not creating a plan
At the very beginning of a website project, the developer needs to help clarify the main objectives of your website. Everything must move towards those aims so that the site can be simple and effective.
4. Being hard to contact
This is one of the things I hear most from people that are frustrated with their developer. It’s unprofessional to simply not respond to emails or phone calls.
5. Not keeping the customer in the loop
Customers like to feel in control of their website even if someone else is doing the work. Staying in touch and making sure people feel included is an important part of the process.
6. Not paying attention to security or speed
7. Being a designer impersonating a web developer
We all love things that look good, but if you sacrifice functionality for glitz, useability in exchange for maximum impact, you are doing your customer a disservice. If your main thing is design, you may do well to partner up with a developer as you’re bound to be conflicted in your motives for creating a website.
8. Not educating your client
Your customer is going to want that impressive slider. And you’re going to groan and do it for them anyway, but they deserve to know why they’re not a good idea. i.e. They kill conversions. At least give your client the chance to know better.
9. Not handing over the reins
10. No training
Once a website is complete, that’s not the end of the story. If it’s a dynamic system like WordPress someone needs to look after backups and updates for plugins and themes. Most important though, the customer needs to be shown how to use the platform and publish content.
If you recognize some of these things in your developer, you may want to ask for clarification. If you’re a developer and see yourself making some of these mistakes, rejoice! You’ve got ways to improve the quality of your business.
Questions? Think we’ve missed something?
Let us know in the comments below.