Not all traffic is the same.
Your website stats don’t tell you people’s priorities or concerns.
Twitter however, allows you to observe people in detail, and when the time is right you will be able to interact and offer something of value. It might be a link or a tip or something you’ve learned that can solve a problem or provide insight.
All in real time.
Twitter shows us something that every new blogger should understand:
1 engaged visitor is worth more than 100 detached ones.
Here then are 3 things you can do right now to connect with your target audience on Twitter.
1. Search and help
My target audience are WordPress beginners so I look for phrases that people starting out with the platform might use. Put yourself in their position and imagine what they might say.
One I have found that works a treat is “learning wordpress” – with the inverted commas so that your search looks for that exact phrase.
This will bring up a list of people that have just used this phrase. Often within a few hours.
Now click the reply button and offer an insight into their problem or simply offer your time and expertise to them should they need it.
You can even follow this up by visiting their site to get a sense of who they are and what is important to them.
They will respond at some point and you want to be checking your Twitter account so that you can strike up a conversation.
Some other search examples:
- “traveling to New Zealand” – To offer them a tour package there.
- “buying a new apple iMac” – To ask if they want to join your apple tech for beginners site.
- “learning to ski” – To share some tips about how to not get injured.
- “-filter:links yourkeywords” – This one is great because it removes all links and means only people that are (generally) actually interested on those terms.
Remember too that in your Tweet search results you can choose between Top / All / People you follow. Try each one to see the quality of the results you get.
You can also target articles to specific searches and match up people’s needs with an instant solution.
“-filter:links keyword +problem”
This little trick is brilliant, firstly because it removes links i.e. people selling stuff and secondly, it shows you people having a problem with your ‘keyword’.
If you have a solution already prepared, all you need do is compose a friendly tweet with a link to your article/solution and hey presto you’ve just made a new friend on Twitter. This is a great way to get new email sign-ups!
2. Search and follow
This uses the same search technique but instead of replying to everybody you simply follow them. This will show up in their activity stream and brings in traffic but it also allows you to see their stream of Tweets.
Make sure to check this for good quality content first. Too many links and self-promotion makes for a poor quality Twitter stream.
To follow them from the search results just click on their name or title and this will open a pop-up window with a Follow button.
3. Retweet and comment
When you see some content in your main Twitter stream or search results that would be useful to your followers, click the Retweet button. Be sure to check any links first for quality. You want to build trust with your followers as well!
By Re-tweeting quality content you are making a connection with the source and with your followers. Make sure it’s on topic and worth everyone’s time.
You may also want to reply to some of the people you are Re-tweeting and thank them as well as adding something useful.
To build even more connection you may want to visit that persons profile, go to their website and add a comment to one of their articles. Everyone loves comments on their own site!
So there you have 3 things you can do now to build connections on Twitter that will bring targeted traffic instantly.
Make sure you have your Twitter profile filled out with your website link so that curious browsers can find you.
Keep in mind that this is a relationship building process with the key element being targeting using the search in Twitter.
Once people see you often enough and grow to trust your judgement, you can start posting more direct links to your content and they will happily visit and comment on your posts as well.
Have you used Twitter in this way before? If so what results are you seeing? Let us know in the comments below so we can share ideas.
photo credit: Rosaura Ochoa via photopin cc