There’s an old Monty Python skit where an accountant comes into a job planning office for some suggestions on a new career. After a hilarious audit the officer tells him the job he’s best suited for is…
Being an accountant.
Shocked, the accountant declares that what he really wanted was to be a lion tamer.
The only problem is he has no idea that it involves lions.
The point (at least from our point of view) is that you have to be true to what you are and explore the skills and passions you already possess, and only then can we reach out to others with any effectiveness.
There’s a lot to be said for learning and taking risks but that’s entirely different to disregarding what you are and what you’re most suited to pursuing.
Don’t waste your time
If you enter into something with an unrealistic picture of what is involved it will only lead to disappointment and ultimately wasted time that could be invested in something that will drive your life, business or blog forwards.
How can you avoid this mistake?
Do a personal audit of your own and take stock of your core skills and aptitudes.
Here are some questions you can ask to ensure you are on track:
- What are my core skills and interests?
- What can I speak on easily with great authority?
- Am I exploiting my own personal skills and areas of passion in a way that is satisfying?
- Am I ignoring or downplaying my own strengths in order to please others?
In essence, don’t fight who you are.
If you want to expand and learn new skills that’s great but you need to start from a position of knowing your own skills and weaknesses.
Once you have a realistic picture of who you are and what you can offer, only then can the marketing begin.
A small receptive audience is far better than a large and unfocused one.
So start today and get clear about who you are and what you stand for. Then and only then can you draw to yourself the audience you deserve.