This will show you how you can get a free WordPress autoresponder with 100% deliverability rates!*
For years I’ve been looking for such a thing but until recently the problem has been ease-of-use or bad deliverability rates.
These steps show you how to create an email newsletter system that works within WordPress but with an external sending tool that ensures safe and reliable email deliverability.
The benefits of these two services being used together:
- Create standard email newsletters
- Setup lists for different purposes
- Forms can be customized for each list
- Send automatic newsletters for a variety of conditions
- 100% safe email deliverability with Amazon SES
- Useful email statistics, open rates etc.
- Use auto-responders to nurture a relationship with your readers
How to get a free WordPress autoresponder with 100% deliverability!
Here are the steps you need to follow to set up a free WordPress autoresponder. It involves using Amazon SES (Amazon Simple Email Service) with an excellent newsletter plugin called MailPoet.
NOTE: Setting up Amazon SES with the free version of Mailpoet 3 is a bit of a process but go through the process step-by-step and you will have the most scalable, cheap and easy to use newsletter and autoresponders available. All accessible within the WordPress dashboard!
- MailPoet knowledgebase
- Amazon SES setup knowledgebase
- MailPoet 3 Plugin
- WP SES Plugin
- How to set up Amazon SES in WordPress
So let’s get your free WordPress autoresponder happening.
1. Install the MailPoet plugin
First, we need to install the MailPoet Newsletter plugin.
Login to your WP admin and go to Plugins >> Add New then enter “MailPoet – emails and newsletters in WordPress” into the search bar.
Once it’s activated, you should see Mailpoet appear on your admin sidebar.
2 Set up an Amazon SES account
Amazon SES has the best pricing available, and their deliverability is as good any of the other services.
This deliverability of the standard WP emails and also WooCommerce emails if you’re using it.
This part is the most complicated part of this process but is well worth the effort as you end up with an extremely cost-effective email system.
via Delicious Brains
Next, you want to install the WP SES plugin.
This entire process can take some time and it includes the following:
- Create an Amazon SES account
- Confirm your domain and emails you wish to use
- Have your Amazon SES account removed out of sandbox mode
- Configure the WP SES plugin for internal WordPress emails
- Keep your Access Key and Secret Key from the WP SES plugin to use in the Send to… section of the setup in Mailpoet >> Settings.
3. Configure MailPoet settings
Next, we need to customize some of the most important settings for MailPoet.
Some of the key things you might need to look at are:
- Go to MailPoet >> Settings >> Basics to set up your company address, email notifications and more.
- Go to MailPoet >> Subscribers and create (or edit) a list for your newsletter sign-ups. You can also import any previous subscribers here as well. NOTE: Wait until you have tested your emails and autoresponders before doing this.
- Go to MailPoet >> Settings >> Forms and set up a form to go on your pages. If you want different wording and fields, you will need to create separate ones for each.
- Go to MailPoet >> Settings >> Signup Confirmation and set up the message you send out to new subscribers. You can also designate a thank you page if you promise an ethical and highly valuable bribe for your new subscribers to download.
Sending frequency And Send With
Go to MailPoet >> Settings >> Send With… to configure your sending frequency.
For this setup, I’ve been using 70 emails every 5 minutes and have had no trouble.
4. Test your setup
- Go to MailPoet >> Settings >> Send With.. enter an email address and click the Send a test mail button.
- Create a test page that’s not public, add a form using the MailPoet button and sign up with one of your email addresses to test the sign-up process.
5. Create your email template
There aren’t any templates as such, but you can create a standard email campaign and call it “Standard Template” or something and then duplicate it in the list at MailPoet >> Emails.
Keep in mind that short, text-only emails with a single goal in mind tend to convert better.
You can find some tips on creating an effective email campaign here.
6. Create an autoresponder
Go to MailPoet >> Emails >> Welcome Emails and create a series of emails that subscribers will receive over a schedule you choose.
Now sign up with a new email address and over the next few days to test your setup.
7. Add your forms to your website
Once you have tested all your forms, created email templates and confirmed your email delivery you can start adding forms to your about page, sidebars and posts. To do this you need to use the MailPoet button in the text editor or the widgets for any sidebars or post entry areas.
Now you have a free WordPress autoresponder with excellent deliverability.
Get extra stats and features
Once you have this all set up and working well you can (and should) consider upgrading to Mailpoet 3 Premium.
NOTE: If you use an external sending system (Mailpoet has a sending program) you can have as many subscribers as you like. It is not limited to 2000.
How to increase sign-ups for your new email autoresponder:
Some tips on how you can improve the number of sign-ups on your blog.
- Create a compelling incentive in exchange for their email address
- Add a feature box sign-up at the top of all your pages
- Use social media to target the right people, i.e. use relevant keywords
- Post useful blog articles that speak to your target audience
- Use a strong call to action