Your home page is the most important page on your entire website. More people will land here from all your various traffic sources than anywhere else on your site.
This is why it’s super important to get your home page right to convert visitors to your story or sell people on why they should stick around.
Before we go on to the steps, getting some of these conversion driven design elements right will likely require a drag and drop page layout plugin. Click here to read our highest recommended page builder plugin.
7 Steps To A High Converting Home Page
A successful, high converting home page should contain the following elements:
1. Clear Navigation
Make it clear what their options are in a clear, accessible way. It should be common to all pages, but it’s particularly important on the home page.
The navigation should make it easy for people to find what they are interested in with a minimum of clicking. This means breaking down your target audience into sections. Each section or segment of your audience should be able to move to what’s relevant to them quickly.
2. The Hero Section
This area should include:
- What it is that you do and who it’s for
- A strong headline that positions your service in the mind of the reader
- A sub-headline that makes the offer more compelling and spells out benefits
- An image that is relevant to what you do or who it is for
- A clear call to action button or form that is compelling
This section should be above the fold, presented in clear language (no jargon unless its industry specific) and get across its message within 3 seconds. Here sliders are to be avoided at all costs! Don’t believe us. Here’s the proof.
List the benefits of your product or service. Not what they are going to get in terms of deliverables (downloads, recommendations etc), but rather what they will get OUT of it. This means how they will feel or how their life will be better.
A great way to do this is to list three of the main benefits and list them side bt side with a headline, short description, and an icon or image that reinforces the benefit.
Remember that most people don’t so much read a page as skim so make it so that these ideas get across in seconds. Those that want to delve deeper can read more of the copy.
Once you have them in with the emotional benefit or the utility to their lives of your product or service, you can go ahead and include a short list of bullet points that highlight the tangible features of what they get. This is for the more logical visitors and helps to bolster your case for what you have to contribute.
5. Social Proof
Other people’s opinion of your blog or business matters more (or has more credibility in their mind) than your own. We live in a world where social proof is everywhere especially social media. Put together some of the most compelling testimonials, ideally with a face to go with the names as this massively increases the effect.
6. Call To Action
What is the main thing you want visitors to do? For most websites, this action should be to sign-up to your email list. Most people are not ready to take a more high-risk action on your website when they first arrive.
To make this work you need to:
- Create a super high-value lead magnet (ideally a digital download) that will entice people to sign up
- Use an easy form with a minimum of fields to get increase conversions
- If you have Elementor Pro, use the exit intent popup to give people that are leaving a chance to sign-up
7. Keep Things Visual
Your use of the visual medium is super important. People scan information these days. Here are some things to keep in mind when laying out your home page:
- Plenty of white space
- Clear compelling headlines
- Relevant images – people work well but stay away from those obvious stock images
- Do not overuse colour and irrelevant buttons or badges
- Consistent look and feel for image style and fonts
- Icons that break up space and communicate quickly
- Bullet lists are awesome and make ideas and benefits concise
- Short compelling sales copy that speaks in the language of your target audience
Here is the video much of this information was drawn from:
Homepage Design Secrets For a Highly Converting Website
Some additional resources on homepages: