This will show you some simple steps to increase email subscriber conversions on your website. Email subscribers are still the most engaged readers you will interact with in your marketing efforts.
The average email open rate is 22% [Source] compared with 6% reach for Facebook pages (and dropping) and 2% for Twitter. Not only that you’re 40 times more likely to get a sale from an email subscriber than through social media. [Source]
If you aren’t building your email list already, check out this guide on how you can set up MailPoet in WordPress.
6 ways to increase email subscriber conversions on your website
Here I’ve chosen some simple things you can do easily to get more email subscribers.
1. Reduce form fields
So many people seem to want a lot of information from their subscribers. Name, country and on and on. Every one of these extra fields presents another barrier to a sign-up. You only really need their email address.
2. Offer a high value enticement
Just saying “sign up for email updates” is not enough to motivate someone even if they enjoy your content. By offering a well targeted reward in exchange for their email address you hugely increase your conversion rates.
Take an insight or list of resources in your niche that your readers would find valuable and codify it into a well presented document or media file that can be available on the thank you page when they confirm their email address on your list.
3. Add an email sign-up feature box
A feature box sits above all the main content on your site and ensures that no matter how someone arrives at your website, they will see your wonderful offer and email subscriber form. Learn how to get an email optin feature box.
4. Simplify your website visually
Make it easy to see your content and make decisions by minimizing the amount of noise on your pages. Using a lot of colors, images, ads and content that does not serve your overall mission and purpose only serves to distract your visitors and reduces the chance that they will take action on your email offer. This can also mean simplifying your menus, removing widgets and unnecessary web copy.
5. Place sign-up forms on your site
You should add your email subscribe form with your offer enticement or lead magnet to your about page, after blog posts and in your email opt-in feature box. This makes it impossible to miss your offer.
6. Improve your copy
Make your offer more efficient and appeal directly to the self-interest of your readers. Tell them exactly what they will get when they sign up for your list. Use bullet points to make it easy to see what they can expect when they sign up.
There are many other things you can do to increase email subscriber conversions but these are some of the simplest things you can do right now to start building your email list.