Occam’s Razor is a philosophical approach to problem solving and the use of logic.
In short what it says is that if you have two equally likely solutions to a problem, choose the simplest.
As stated in Wikipedia, the term razor refers to choosing between two ideas by “shaving away” unnecessary assumptions.
And like anything web design comes with some common assumptions:
- Having more on your page will convince people to take action
- Being impressive will win people to your cause
- Home page sliders work great at converting people
- That the logo matters more than the tagline
- You must use social media for marketing
(References at the bottom of this post)
As you read some of these points what is your reaction?
If you find yourself disagreeing that’s good.
The important thing is not that you take it on face value, but to test your assumptions.
The point is this:
If you assume something works without testing, it’s time wasted.
5 big reasons why simple web design is better
1. The web is a confusing place
People are used to being confused online. Most of them crave simplicity and elegance in their technology. To be different all you have to do is have a simple design with plenty of space.
Simplicity and space make it possible to create a structure that reflects the goals for the site. Make your tagline compelling and your call to action clear.
3. Conversion rates
When people feel at ease and are given a clear signals that what you have to offer is for them, they’re more likely to engage with your content and/or sign-up to your newsletter.
Next time you find yourself choosing between two options for design or content, select the simpler of the two, and let that decision push you to make the benefit to your readers more relevant and focused.
Simplicity and clarity of purpose makes for a powerful combination.
- The Worst Career Advice In The World – Ramit Sethi
- Brand Strategy 101: Your Logo Is Irrelevant – The 3 Step Process to Build a Kick-Ass Brand – Michael R. Drew
- Auto-Forwarding Carousels and Accordions Annoy Users and Reduce Visibility – Neilsen Group
- 5 Reasons Email Marketing Crushes Social Media Marketing for B2B – Kissmetrics Blog