If anyone is qualified to give marketing advice today it’s Jay Abraham. He’s been one of the big names in marketing and sales for over 30 years.
His ideas are so simple and yet they are often overlooked by small, and large businesses. He specializes in taking unrealized assets and/or resources and using them to their highest potential.
Why do I say real?
Jay Abraham is old school. Very few people know about him, except for fortune 500 companies. Yet his philosophy is very wise and simply urges you to get the very most out of everything you do. In fact, he says, you owe it to yourself, and your customer, to do that.
Modern marketing has long been associated with cereal ads and modern attempts at our attention. Something well documented by the wonderful show in Australia, The Gruen Transfer.
Real marketing seeks to truly match up a genuine need or desire, with something well crafted to suite that need.
What do you think?
What is marketing to you?
What unrealised potential and expertise do you need to more fully utilize in your business?