There’s one excellent reason why you need a WordPress optin feature box. And that is to maximize the number of email sign-ups on your website.
No matter the visitor count, you owe it to yourself to get the very most out of every one of those opportunities. This means you need to have an email newsletter system, with a design that invites those readers to become subscribers.
And email subscribers are the gold currency of conversions on any website.
Email marketing converts better than any channel including social media and search. (Monetate)
Why You need a WordPress Optin Feature Box
To increase email sign-up conversions on your website. Results vary but DIY Themes say that their conversions went up by 52% when they added a feature box to their design.
Where does the feature box go in your design?
Right at the top of your page in the prime spot above the fold.
If you look on this very site you will see an example of the feature box. It goes at the top of just about every page on wptribe.net. It means that no matter where someone lands there is a prominent call to action and a clear offer they can take advantage of.
What is the easiest way to implement the feature box now?
To get up and running now the easiest way is to install the free Plugmatter FeatureBox plugin. You can add your email form code with an image and an enticement of some kind as well.
There are other ways to implement an email sign-up feature box but this is the simplest and it also supports all of the major email providers such as MailChimp, MailPoet, AWeber, Google Feedburner and many others.
How can we increase the email conversions even more?
Once you have added this feature box and your form there are a few other things you can do to increase your email sign-ups even more.
- Create an enticement (bribe) in exchange for their email – a short report of high value is a good example.
- Add an image of the file into the feature box.
- Improve the copy in the feature box to be more inviting.
- Make the CTA (Call To Action) very clear in the design of the feature box
Even if you don’t have something to give away, the feature box will still help and you can always add it later.
I hope the WordPress optin feature box helps increase your email sign-ups. You will find subscribers to be much more engaged with your content and enable you to build a more satisfied readership.