In order to deeply connect with your ideal reader/customer, you first need to understand them.
The more thoroughly you explore their needs and match them up to your skills and experience, the more authentic and successful your interaction will be.
One of the most important principles of marketing is targeting.
Building a profile of your ideal customer/reader is crucial to the success of your business or blog.
The more specific the profile is, the more successful all of your promotional efforts will be and the less you’ll waste effort on social media, or traffic generation that is ineffective.
Mistake #10 – Not specifically targeting your marketing. – from 20 Marketing Mistakes by Jay Abraham
Your Ideal Customer/Reader Profile
With these details you can begin to craft your content in a way that meets their needs (and your need to be acknowledged!). There may need to be 2-3 different profiles depending on your idea.
Here are some of the most important things you need to know about your ideal customer/reader:
- An image to represent your reader
Darren Rowse from ProBlogger recommends creating a fictional users image to personalize the profile.
- Age range
- Do they own small business?
- Education level
- Relationship status
- Sexual orientation
- Where they go in the real world
- Where they go online
- Which websites are their favorites
- Common jobs
- What they identify with or call themselves
- Groups or communities they join
- What they write about
- Keyword searches they use
- Values and priorities in life
- Problems they have
- What equipment they own
- What books they read
- What movies they enjoy
- What kind of food they like
- Technological proficiency
- Vocabulary and buzzwords
How do I discover all this?
Survey your current readers
If you already have a blog or project that has a list of subscribers, engage them and ask for more information from them. Be open and share with them your purpose of wanting to reach out and understand more about their needs. If you want to incorporate a form into a page to gather feedback, Google Drive is a great free tool.
Visit websites that are in your niche or area of interest and read the comments to get a sense of who they are. You can also learn a lot by finding out what their most popular content is. Many blogs have a popular posts section in their sidebar.
Social Media Search
Make a list of important phrases and keywords that people would use to discover more about your niche. Search Twitter, Google + and Facebook and refine your searches to target people that are more engaged or in need. Pay attention to common terms they use.
Use Google Trends to find out where in the world the most amount of interest is for your topic.
Person to Person
Networking face-to-face is one of the best ways to gather an understanding of your audience. Asking questions that show genuine concern for their needs will always yield insights.
If there’s one emotion that can serve your success in blogging or business, it’s curiosity. It will drive you to ask the right questions even when things get difficult. Curiosity with hard work can turn disappointment into victory.
You owe it to yourself
Building these profiles can be challenging. But it can powerfully inform everything you do and create new opportunities.
Take the time to make it happen, and remember it’s an ongoing process. You will see results.
Ideas? Questions? Let us know in the comments. 🙂